When we established Allbirds, we set out to create a purpose-native company built upon a system that leverages nature in a responsible way—every aspect of our company is woven together with this mission, fueling a thriving financial business. While many businesses see tension between profit and purpose, we see opportunity. We became a public benefit corporation (PBC) under Delaware law and earned our B Corporation (B Corp) certification in 2016, codifying how we take into account the impact our actions have on all of our stakeholders, including the environment, our flock of employees, communities, consumers, and investors. The more sustainable we are, the better we believe our products and business will be.
Environmental
We intend to reverse climate change through better business. We believe that climate change is an existential threat and the number one issue facing humanity and the global economy. Solving the climate crisis will require every constituent to do their part. How we address it collectively will define the future, not only for businesses but for all communities, governments, environments, and species. Climate change is a complex issue that can be summarized simply: the climate is changing because humans release too many greenhouse gases into the atmosphere. Our approach to addressing the climate impact of our business is scientific and data driven—we first measure, then reduce, and also support the removal of emissions from the atmosphere.
With the Allbirds Flight Plan, our bold list of sustainability commitments, we plan to cut our footprint in half by 2025. Then reduce it to near zero by 2030.
Visit our our webpage to read about our approach to reversing climate change, as well as other environmental practices and commitments.
Social
People, Supply Chain, Customers, Community: Our thriving culture and talented employees, also known as our “flock,” have been critical in our success. We are committed to diversity, equity, inclusion, and belonging and believe our success as a company depends on our ability to integrate tangible, measurable practices across our organization to ensure all perspectives and voices are heard. We work hard to keep our supplier relationships robust, respectful, and resilient so that our partners can make a real difference in the drive toward innovation and lighter impact on the environment. We offer great products that are also sustainable, and make it easy for our customers to understand the impact of the products they buy. A core tenet of our B Corporation, or B Corp, status is supporting the communities in which we operate, including through our longstanding partnership with Soles4Souls.
Governance
For Allbirds, Governance is not as a standalone pillar but a mechanism that provides concrete structure to our mission, vision, and values.